Conceptualization & Prototyping

I began with whiteboarding sessions, translating our early ideas into tangible prototypes that would become the foundation of our V1 web app. I designed the initial product to connect with water, temperature, and electricity sensors, enabling homeowners to receive preemptive alerts about potential issues.

Fundraising & Partnerships

With a working prototype in hand, I participated in fundraising efforts, contributed to pitch decks, and helped secure critical partnerships with waterproofing providers across the Southeast.

Product Development

After securing our initial investment, I led the transition from a V1 web app to a native mobile application. I expanded the app’s functionality by designing new features and rebuilt parts of the user experience after we changed hardware providers.

User Experience Improvements

To refine the installation process, I traveled to the Southeast and personally crawled under homes to install our product. Experiencing the installation firsthand allowed me to identify pain points and optimize both dealer onboarding workflows and the new user experience for homeowners.

Design Leadership

I worked closely with a small design team of 2–3 people to create every element of the Shipshape app. Through continuous iteration and user feedback, we delivered a polished, user-centric experience that met the needs of both dealers and homeowners.

End-to-End Product Development

Throughout this process, I gained hands-on experience in every aspect of product development, including ideation, prototyping, requirements gathering, user testing, developer collaboration, hardware sourcing, monetization strategy, product roadmapping, and release planning. Each step built upon the last, turning Shipshape from an idea into a fully realized product.